Digital Ready for 2023
Venue: Online
Dates:Â
Wed 1st March Module 1 - Overview
Wed 8th March Module 2 - Personas
Wed 15th March Module 3 - Content Creation
Wed 22nd March Module 4 - Canva
Wed 29th March Module 5 - Social Media 1
Wed 5th April Module 6 - Social Media 2
Wed 12th April - Module 7 - Digital Strategy
Cost: €385Â
This programme is designed for business owners and practitioners/managers who are already usingsome elements of digital marketing, but who want to get a much broader understanding of digital strategy, and how to apply this across all relevant digital platforms.
Workshop 1 - Overview of Digital Strategy
• The principles of digital marketing
• Clarity on setting defined objectives
• Linking your vision to your digital strategy
• The importance of measuring performance
through metrics & KPI’s
W orkshop 2 - Persona Development
• An overview of customer personas
• Step by step process on developing personas
• Identifying & targeting priority personas
• Understanding the generational impact on
social media usage
Workshop 3 - Creating Effective Content
• The context of digital marketing
communication
• 8 step process for effective content
development
• Overview of tools and templates
- Brainstorming, mind mapping & cluster
development
• Practical exercise & group discussion
Workshop 4 – Canva for Professional Design
• Visual communication – appropriate
colours, fonts & imagery
• Online resources for free Imagery/video
• Overview of Canva as a graphic and
video development tool
• Practical step by step exercise
Workshop 5 - Maximising Exposure on Social
Media Channels (Facebook, Twitter, Tik Tok)
• Facebook users, scheduling and analytics
• Boosting posts and using Ads Manager
• Building audiences on Twitter
• Retweets, hashtags & mentions
• Using TikTok for business
Workshop 6 – Maximising Exposure on Social
Media Channels (Instagram, LinkedIn)
• Effectively using Instagram to engage with
followings
• Creating stories and reels
• Maintaining a professional LinkedIn profile
• Driving engagement via LinkedIn
Workshop 7 – Bringing it All Together
• Digital strategy template overview & input
• Developing persona driven KPI’s
• Measuring performance across all platforms
• Overview of Google analytics 4
