Making a Sales and Marketing Video for your business
Making a Sales/ Marketing Video For Your Business” will give participants the confidence and the know-how to produce professional looking videos that will increase their sales.
The aim of the programme is to demonstrate to participants that the process of making a promotional video for their business is not too technical or too complicated and to give them the confidence and the know-how to produce professionally looking videos that will increase their sales.
It is a highly interactive training: participants do the work as they are learning the concepts and new skills. You are working on marketing your business in real time!!
Course Schedule:
Session 1: February 14th from 10 am to 1pm
Session 2: February 15th from 10 am to 1pm
Session 3: February 21st from 10 am to 1pm
“Making a Sales and Marketing Video For Your Business” is a 5-module on-line Workshop delivered over 3 weeks: each weekly session lasts for 3 hours.Session 1
Module 1: Create your video profits blueprint
Module 2: Breakthrough the Imposter Syndrome and the fear of being on camera
Key learning outcomes:
· Why and how use video to establish yourself as an industry expert
· How to overcome the imposter syndrome and the fear of being on camera
· How to craft your ideal client profile
· How to create content that sells and structure your videos
Session 2
Module 3: Master Your Professional Filming Skills with Your Smartphone
Module 4: Edit Your Videos with Ease
Key learning outcomes:
· Get ready to shoot with your phone: learn insider industry secrets to make your videos look professional.
· Each participant will read their script (created in part 1 of the session) and get feedback from the coach
· Each participant will film their video, under the coach supervision and learn how to edit their video
Session 3
Module 5: Market Your Videos and attract your ideal clients
Key learning outcomes:
· Learn how to market your videos to attract your ideal clients
· Learn where and how to post your videos: Introduction to LinkedIn, Facebook, Instagram and YouTube.
Each participant will push their video on-line, on the relevant social media platforms for their business.
Who the course is for?
The course is for business owners, sales/ marketing managers and their staff who want to produce affordable professional looking videos for their businesses on their phone or laptop with ease, and who want to learn how to promote those videos online to attract their ideal clients.
Benefits of completing this course:
By the end of the programme participants will:
- have filmed, edited, and promoted (online) 1 video,
- know how to use their phone and their laptop to produce great sales videos for next to nothing,
- know how to create content that will keep their audience watching, liking, and sharing their videos,
- have become skilled in editing their videos, adding captions, graphics, and slides with ease.
